The Real Cost of Missed Leads in Multifamily

Here’s what we’ve been seeing: you don’t actually have a lead problem. You’ve got plenty of leads coming in. What you have is a conversion problem.

Too many renter inquiries never get answered. Too many prospects drop off because no one followed up fast enough. And that’s where the money leaks out.

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The Proof (with and without VIDA)

We looked at the same three months, back-to-back years: one without VIDA and one with VIDA.

Without VIDA (Jun–Aug 2024):

• 840 renter leads
• 98 tours booked (≈12% conversion)

With VIDA (Jun–Aug 2025):

• 916 renter leads (same volume)
• 167 tours booked (18% conversion)
• That’s +69 incremental tours in just 3 months

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Why This Matters

Those 69 extra tours weren’t “new” leads. They were the exact same kind of leads you were already paying for. The only difference was that Vivian picked up, nurtured, and got them scheduled instead of letting them slip away.

A bit of math:

• Average rent = $1,800
• 69 tours → ~10–12 incremental leases
• That’s $20K/month in extra rent
• Over a year? ~$240K in NOI that would’ve been lost.

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How Vivian Does It

Vivian isn’t just a chatbot. She’s a full leasing assistant that works every channel: calls, emails, SMS, and chat.

• Answers instantly, 24/7 - no missed leads, no after-hours black hole
• Nurtures prospects until they’re ready to tour
• Books tours directly into your calendar
• Follows through to applications and leases

This is why conversion goes up. Every single lead gets a response, gets nurtured, and gets carried through the process.

The Bottom Line

You don’t need to keep buying more leads. You need more of the leads you already have to actually turn into tours, apps, and leases.

That’s the real cost of missed leads. With Vivian, it’s cost you don’t have to keep eating.