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AI Leasing

Staff Nurturing: The Other Side of AI Leasing

Helen Bowman | September 2025

Staff nurturing gives your team the support they actually need.

When people think of “AI nurturing,” they typically picture the renter - follow-ups, reminders, texts, emails, tour bookings.

But here’s the thing: your staff needs nurturing, too.

Leasing teams are maxed out

Phones ringing. Emails piling up. Tours to prep. Renewals to chase. Residents waiting for answers. Reports due.

It’s nonstop. And in the chaos, important details slip:

  • Who’s touring today?
  • Which unit is on special?
  • Did that hot lead ever get a follow-up?

It’s not about effort, becasue it's very likely that your team cares and are working hard to accomplish everything. But there’s only so much bandwidth before things fall through the cracks.

Vivian steps in

Vivian doesn’t just talk to prospects. She talks to your staff.

She sends what matters straight to their phone:

  • “3pm tour today: Emily — 2B/2B, prefers top floor.”
  • “This week’s special: 1 month free on Unit 502.”
  • “Lead from Zillow replied — ready to schedule a tour.”

Why it works

  • Real-time updates → No need to run back to the computer to check what's going on next
  • Context in hand → Walk into tours knowing what the renter wants and all the details from their prior conversations
  • Less noise → One location with all the important info

When your team knows what’s happening, they move with confidence. And when they move with confidence, renters notice.

The payoff

Staff Nurturing is incredibly impactful. It cuts the noise, keeps momentum, and stops opportunities from slipping because someone “just didn’t know.”

Your staff feels supported. Prospects feel taken care of. And operators see the difference where it matters - in conversions, renewals, and retention.